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BrainteasersJane StreetCitadel

Why so many numbers start with 1

Take a large collection of numbers that span several orders of magnitude: populations of towns, lengths of rivers, company revenues, stock prices. Look at the first digit of each.

  1. Naively each digit 1 to 9 should be the first digit about 1/9 of the time. What fraction actually start with 1?
  2. Explain why, using the idea that the collection should look the same whether measured in metres or feet, dollars or euros.
  3. Why do auditors use this to detect fabricated accounts?
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If the distribution of first digits is unchanged by multiplying every number by a constant, then the logarithms of the numbers must be spread uniformly (modulo 1). What does that imply for the first digit?

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