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Why you run an A/B test for whole weeks, not "until it's ready"

Your power calculation says you'll hit the required sample size in about 9 days. A colleague wants to stop exactly then. You argue for rounding up to a full 14 days.

Explain why experiments should run in whole-week multiples, and how day-of-week composition can bias a mid-cycle stop, separate from the sample-size question.

Your answer

This one is open-ended. Work it through, then check your reasoning against the full solution.

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