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Expected number of coin flips until the first head

Asked at Jane Street, Optiver, SIG

You flip a fair coin repeatedly until it lands heads for the first time.

What is the expected number of flips?

Follow-up: what if the coin is biased and lands heads with probability pp?

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Let EE be the answer. Condition on the outcome of the very first flip: what happens if it's a head, and what happens if it's a tail?

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