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Kelly sizing a 60/40 coin at even money

Asked at SIG, Jane Street

You have a \10{,}000bankrollandcanrepeatedlybetonacointhatlandsheadswithprobabilitybankroll and can repeatedly bet on a coin that lands heads with probability0.6,atevenmoney(win, at even money (win 1 for each $1 staked). You can bet any fraction of your bankroll each flip, as many flips as you like.

How much do you bet per flip, and why not more?

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Betting everything each flip has the highest one-flip EV but guarantees eventual ruin. What objective handles compounding correctly?

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