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Kelly sizing when the payout isn't even money

Asked at SIG, Jane Street

You can repeatedly bet on an event with win probability p=0.5p = 0.5. When you win you receive net odds b=2b = 2 (win \2foreveryfor every$1$ staked); when you lose you forfeit the stake. You may bet any fraction of your bankroll each time.

What fraction should you bet, and what growth rate does it achieve?

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Even-money Kelly (f=pqf = p - q) is a special case. Redo the log-growth maximization keeping the payout bb general.

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