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How pricey must a re-roll be before you never bother?

You roll a fair six-sided die, paid its face value, and may re-roll as often as you like at a cost of \ceach.Aseach. Asc$ rises, re-rolling gets less attractive.

Find the critical cost cc^* at or above which you should simply keep your very first roll, whatever it is. How does the game's value behave as cc approaches that threshold?

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