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One re-roll, but the re-roll costs you

Asked at SIG, IMC

You roll a fair six-sided die and get paid the face value in dollars. After the first roll you may re-roll once and keep that second roll, but each re-roll costs you a fixed fee of \0.50$, deducted from your payout.

Find the optimal strategy and the fair value of the game.

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Re-rolling gives you a fresh roll worth 3.53.5 on average, but you pay the fee no matter what the second roll turns out to be. What is the re-roll worth net of the fee?

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